A niche market grows up major market
→Because of wellness trend, steady sales rise
Needs of well-being and Resistance to chemicals has increased.
→We can predict continuous growth
especially skin care(anti aging, sun care)
Still not high levels,but contiuous growth(2007)
$ 8,000,000,000 worldwide market, Growing 20% annually(2008)
20% growth in domestic, Scale of 20 billion won (20
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performance. No convincing evidence for these relationships was found (Jaworski and Kohli 1993; Slater and Narver 1994). Slater and Narver asserted that market orientation is a product of culture, not external market forces.
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
Mission: We care our baby by Nature & Love
Vision: Our brand will be the leader among the eco-friendly baby’s clothing
products in China which will approximately take 5 years and will be
advanced all through the continents in 10 years. Finally we will gain
the fame in 15 years from all over the globe.
2) Price
In KOREA
Suit 4만~10만
T
Korean Ramyun Industry
1963 Introduced in Korea by SAMYANG
1965 ‘Lotte Ramyun’ of Lotte Industrial Company (Now Nong Shim)
1969 SAMYANG Exported Ramyung to Vietnam
1983 ‘Paldo Ramyun’ by Korea Yakult Co. Ltd.
1986 Binggrae Joined the Ramyun Industry
1989 Beef Tallow Crisis
2004 Ramyun Makes Up 75% of the Whole Domestic Noodle Market
(*Market Size = $1.7080 Billion)
SAMYAN
Pigeon’s high brand premium and high quality of product are fitting for their four major missions. Firstly, Pigeon’s high brand premium and high quality product enable Pigeon to compete with other multi-national entrepreneurs in global market. With no doubt, customers worldwide demand high-quality product. It is expected that customers can be satisfied by Pigeon’s product. Secondly, Pigeon
- Founded in the UK in 1976 by Dame Anita Roddick.
- The very first body shop opened on 26 March 1976 in Brighton. ( 25 hand-mixed naturally-inspired products using minimal packaging)
- In 1978, first overseas franchise opened in Brussels.
- First international cosmetic brand to be awarded the Humane Cosmetics Standard for its Against Animal Testing policy.
- Since May 2008, The Body Shop has
production and use of CFCs. This protocol is the result of years of negotiation fostered by the UNEP (United Nations Environment Programme) among the major CFC producing countries. It was also ratified based upon a growing international consensus on the need to protect stratospheric ozone from depletion by CFCs. The Montreal Protocol is a landmark agreement in that it is the first international t